Digital PR

Why You Should Have a Digital PR Strategy?

Public relations are a critical component of digital marketing strategies. Companies and brands need to receive digital PR support to increase their visibility in a sector independent way.  Public relations can influence views and behavior about brands and companies, can quickly announce the services and innovations to the public, and help build long-term relationships with customers. Digital marketing and digital PR always provide crucial opportunities for your brand and your institutional identity. Whether you consider acquiring digital PR or both the traditional and digital PR strategies, the increase in your brand’s prestige will surprise you.

  • It Boosts Brand Awareness
  • It Provides New Links to your Web Site
  • Its Return On Investment (Roı) İs High
  • You Can Access Big Target Groups in A Short Time
  • It's Effective For Crisis Management
  • Its Conversion Rate Is High

What is the Difference Between Digital PR and Traditional PR?

Traditional PR (public relations), combines all the communication attempts such as event planning, spoken writing, and press release. The most crucial part of traditional PR is that it’s open to the press and it’s widely engaged with it.

Digital public relations or “Online Reputation Management” is the dominant digital channel in which you can contact target audiences such as sectoral websites, news pages, social media, and blogs. Moreover, you can get more measurable results and statistics, and you can realize the actions in your marketing strategies as soon as possible.

Determination of Targets

Determining the points that you want to reach in accordance with your target audience and company goals.

Identification of the Target Audience

The goal of marketing communication is to identify the right target in order to achieve its goal.

Determination of Critical Issues

Which issues are critical to your business? The compilation of these lists and writing of the related texts.

Preparation of Distribution Plan

Creating a plan that is designed to effectively distribute the content we design to platforms that have your targets.

Creating a Feed Schedule

Sharing the content within a timeline to ensure that your target audience is attentive and constantly following.

Analysis Process

Assessing your statistics to analyze whether your strategy can take you to your goals.

How can our PR team help your work?

We follow the most up-to-date trends and design custom digital and traditional marketing communication strategies with our team who has a good command of digital and traditional PR dynamics. Along with our team of experts on community management, social media strategy creation, content planning, digital and social media crisis management, measurement, analysis, and reporting, we are always with you!

Strategic Communication

We determine our communication strategy according to monthly or annual plans and present it to you. We help you to achieve results that will meet your marketing goals with PR campaigns that planned especially for you.

Press and Media Relations

We build strong relationships with online journalists and bloggers by using communication tools such as preparing press statements, product placement opportunities, creating job profiles and organizing media interviews in order to keep our clients’ communication strategies policies and practices strong.

Idea Leadership

Idea leadership is important for both B2C and B2B marketing strategies. By providing answers to the biggest questions in the minds of target audiences of your company, we provide direction and inspirational vision to ensure that you become an authority among competing companies.

Research and Data Analysis

As Mochatouch, we constantly follow the latest news and issues in the sector through research and media monitoring. We help you analyze your company’s press releases with our media access links and tools.

Event Management

Our team works to make the activities and organizations real in accordance with the marketing strategies of our customers in different sectors. We give you support in investigating and inviting media participants related to your sector to your pres trips and influencer activities.

Case Studies

We know that showing the real world applications of the work that our customers do may be a good way to draw the attention of new customers and members of the press.

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    We provide digital advertising solutions for international customers across all channels including social media and search engines such as Google and Bing.

    We consider ourselves an integral part of your team, and our aim is to be an outstanding provider of customized digital marketing that help you achieve your business goals.

    Your trust is our biggest accomplishment.

    ADDRESS

    Somuncu Baba Sokak No:67
    Ataşehir İstanbul/Türkiye

    PHONE

    +90 216 334 56 78

    EMAIL

    info@mochatouch.com