We Love Questions
Is Your Company Reaching its Full Potential?
Strategy
Turning Plans into Reality
We ensure that our strategy is implemented effectively and accurately across the entire company.
Experience
Strengthening the Relationship Between Your Brand and People
We bring creativity and Google Ads technologies together to capture the attention of your target audience with our creative assets.
Design
Bringing Identity to
Real Life
Excellent design allows a brand’s personality to shine. It gives it presence, uniqueness and distinction. A brand’s design quality, uniqueness and clarity derive directly from its strategy. But design also provides valuable clues much earlier in the brand development process. It plays an important role in elaborating the mission because it makes the hypothetical visible.
Management
Creating Value and Improving Results for Success
We always align our approach to brand management with your individual business goals. To do this, we define the necessary investments and a roadmap. We also work with you to define the parameters for evaluating all activities.
How We Create Your Corporate Identity?
We believe that an organization is judged as much by its corporate identity as anything else. We believe that a consistent ‘look and feel’ is just as important for an .org as it is for a .com. We don’t draw a line between the two. We have no no-go areas or preconceived notions. We create corporate identities that cover all topics. In every industry. Whether you’re a tech startup or a nonprofit, distinctiveness and usability are second nature to us. And while we’re a busy bunch, we never skirt the basics just to be fast. Rather, we create reasons for people to buy into your brand, and then provide access to it 24/7. Whether you’re a business or not.
At Mochatouch, our commitment to being corporate identity designers is deeply rooted. This specialization reflects a fundamental truth of creativity. Using our insight and strategy, we achieve interesting creative results. It’s been our experience that an organization’s corporate identity often creates the first impression. That’s why we work hard to understand your offering, and then make your brand easier to navigate. We add distinctive images and messaging that engage and encourage your audience. And we create user guidelines to ensure your brand communications stay on track. And the message. And even if your corporate identity is aging, it’s never too late to be the kind of brand you’ve always wanted to be. Mochatouch can reinforce (or reinvent) your brand positioning. We bring it to life through a new or refreshed corporate identity while establishing a consistent vocabulary. A vocabulary that is shared by your employees and ensures that you always look (and sound) good. Because that’s the kind of corporate identity that lives and lasts.
Strategy
- Audit & research
- Brand & marketing strategy
- Growth strategies
- Positioning / identity
- Purpose & corporate vision
- Brand architecture
- Change management & culture
- Agile organisation & processes
- Employer branding & value proposition
Design
- Corporate design
- Digital / UX / UI design
- Design system
- Motion design
- Logo design
- Typography / corporate fonts
- Imagery / illustration / iconography
- Naming / tagline
- Brand narrative / brand language
- Sound design
- Touch point concepts
Experience
- Websites / apps
- Digital products / AR / VR
- Service design
- Employer branding & engagement
- Brand & corporate communication
- Brand communication & campaign
- Film & animation
- Editorial & magazine
- Spatial branding
- Packaging design
Management
- Brand academy
- Brand activation
- Brand portals & documentation
- Brand tools & automation
- Brand controlling
- Brand support
Request a Proposal
We Create Corporate Identity to Make Your Company Visible!
Together with your help, we will find the right core elements for your branding, design a visually appealing logo appropriate for your business field, and also produce any of the additional materials. And by “producing” I also mean that we can manage all the printing for you and deliver just the final outputs.
Bring Your Ideas to Life.
All Process Starts with Business Goals
We are trying to get to know you to understand your products and services, the points that separate you from your opponents, your target mass, your market, and your competitive environment. We perform a preliminary analysis for your content in digital channels and progress in corporate identity, and we work with you in the graphic design plan process that we will create together.
Developing a Corporate Identity
We Convert Strategy to Practice
#WeSolveProblems
Problem-Solving
Corporate Identity Agency
Helping companies to make visible, increase sales, conversions, reduce bounce rate, and scale up fast.
The brand purpose describes the motivation of a company beyond its own purpose. Nike's intrinsic purpose, for example, is to produce athletic apparel and footwear. The brand purpose, on the other hand, is to enable everyone to become an athlete. Brand purpose is becoming increasingly important to corporate identity: consumers and employees of the younger generation increasingly value purpose.
A clearly defined set of values provides orientation both internally and externally, in day-to-day business as well as in important decisions. It is the touchstone against which messages, products and campaigns are measured to determine whether they are in line with the corporate identity.
Brand positioning is also a consequence of corporate identity: It shows where the brand is positioned in the market. In order to deliver on the brand promise, it is essential to incorporate existing potential and resources into the positioning.
The brand architecture helps to either clearly distinguish individual brands from one another or to set them off against one another, depending on the context of the brands already existing in the company. It is also the yardstick for identifying which brands fit the corporate identity.
The brand name is often the first point of contact with the brand, even before the targeted group knows anything about services or products. We create names that convey the right feeling for the respective corporate identity, arouse curiosity and remain in the memory.
A claim establishes the connection to the brand promise as concisely as possible. A successful claim can contribute significantly to brand awareness and perception - and thus become a veritable instrument of value creation.
As a Corporate Identity Agency How We Help You to Create Strategy?
Research
When it comes to naming, we don't start by looking for a word that describes what a brand or product is about. We start by looking for its story.
Design
The role of brand design is changing fast. We design visual identities that stand for something and look good on everything.
Experience
Its' true what you've heard. Today, people want to collect experiences, not things. And we create tailor made experiences.
Corporate Identity Design Makes Your Company Visible.
Logo
The image or symbol with which people can optimally identify a brand at first glance, even if the name is not visible.
Typography
Fonts used by companies, or sometimes even designed exclusively for them, say a lot about the character of the brand -Colors are carriers of meanings, both cultural and emotional. conservative, businesslike, lovely, disruptive, etc.
Color scheme
Colors are carriers of meaning, both cultural and emotional. From colors, viewers infer certain (brand) characteristics. Therefore, building a color scheme is a central part of corporate design.
Pictorial style
Images have the power to convey emotions and messages directly. Decisive for this is not only the motif itself, but the mood of the image: light, color climate, contrast and composition.
Design grid
The design grid or raster is used to arrange, systematize and stage content. Design laws and principles support eye movement and thus help to grasp content.
Icons
A concise icon system facilitates your communication of content and can contribute to your brand’s identity from the ground up. At its best, the brand can be recognized by the style of its icons.
FAQ
Frequently asked questions about the Google Ads agency
One of the most misunderstood terms in business is corporate identity. Many people confuse the term with logos or mistakenly think it only applies to industries such as banking, law or technology. However, corporate identity (also known as corporate identity or company identity) is essential to the success of all brands, regardless of size or industry.
When implemented correctly and consistently, a company’s visual elements work together to create a corporate brand identity that is instantly recognizable and memorable.
Consistent and ownable brand consistency gives you more control over your important brand image, which, while made up of individual interactions with your company, can be influenced, or at least influenced, by a strong corporate identity.
A corporate identity cannot be built until your internal team has agreed on your brand’s positioning, mission, values, messaging and personality. With this strudy foundation, you can then work with your design team or a corporate identity design firm to create a visual language that reflects your brand.
These visual brand markers should be both strategic and creative. Rather than rigid, fixed brand components, your design elements should also be movable to keep your company relevant as market and consumer conditions change.
If you’re looking for inspiration for your company’s visual identity, here are three brands that have mastered this area in their own unique ways.
Corporate identity encompasses all the visual elements chosen to represent the entire face of your business – from the company logo to the font, tagline, imagery, color palette and tone of voice. It also shows up in physical form, in stationery, packaging, uniforms, merchandise, brochures or online campaigns.
- Research your target audience, value proposition and competition.
- Design the logo and a template for it.
- Incorporate language that you can connect with, advertise and embody on social media.
- Know what to avoid.
- Monitor your brand to maintain brand identity.
Our services are based on your needs – not the other way around. That said, of course it’s helpful to have a basic sense of our standard hourly rates. The hourly rate of our agency is comparatively moderate. It ranges from 40 € to 120 € for consulting.