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Are You Reaching Your Customers on LinkedIn?
Defining Your Market & Buyer Personas
We start with your market and your target customers’ personas to create successful LinkedIn Ads strategies.
Creating Assets For Your Audiences
We bring creativity and LinkedIn Ads technologies together to get the attention of your B2B target audience with our creative assets.
Identifying Marketing Channels & Tactics
We design your LinkedIn strategies to reach your sales goals.
Measure & Improve
Improving Results for Success
We measure and improve the LinkedIn Ads results to keep your sales team moving in the right direction.
How We Manage Your LinkedIn Ads Strategy?
Most companies have realized that social media, when done right, can be a powerful tool for driving sales. The problem is that businesses often don’t have a real idea of how to use paid social media campaigns in a way that gets results. With our LinkedIn marketing services, we can integrate social media into the rest of your B2B advertising efforts to help you drive sales and generate highly targeted leads.
LinkedIn is great as a B2B networking tool, creating awareness for high-value prospects who are highly likely to become customers. With our help, you can realize the full potential of LinkedIn by targeting decision makers based on their specific industries, the size of their company, or their interest in specific topics. We develop strategies that enable you to find and connect with these prospects in a more natural way.
We thoroughly research your industry, your competitors, and your target audience to deliver a LinkedIn advertising strategy that works for your marketing goals. We leverage our years of paid marketing experience to deliver a high ROI every month.
Auditing & Analysis
We believe in reviewing your current LinkedIn advertising campaign (if you have one) before recommending an improved strategy. This will give us insight into existing performance and issues that may be causing problems now or in the future. Once we complete this phase, we will present our findings and strategy recommendations to you.
We believe in engaging your audience, building relationships with them, and taking your visitors on a journey that inspires and motivates them to buy. Our paid social specialists have the experience, creativity and technical know-how to develop a customized paid social campaign that aligns with your marketing goals.
Reporting & Monitoring
We strive to deliver long-term, sustainable results for a brand. We continuously focus on performance and ROI for your brand. That's why we analyze a campaign through detailed reporting - and we provide full transparency on our approach.
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We Create LinkedIn Ads Strategies to Grow Your Business!
So how else can we help you?
- We will find the right content type for your business,
- optimize it for search engines so you rank higher,
- promote your content through social media and other channels,
- and finally… Increase your conversion rates so that even more of your visitors become customers.
Get More Revenue with Your LinkedIn Ads Strategy!
All Process Starts with Business Goals
We try to get to know you to understand your products and services, the points that differentiate you from your competitors, your target mass, your market and your competitive environment. We perform a preliminary analysis for your digital channel content and search engine optimization progress, and work with you on a marketing plan that we create together.
Developing a LinkedIn Ads Strategy
We define LinkedIn Ads goals, such as entering a new market, expanding leadership in an existing market, or creating brand awareness among a specific audience. Once the goals are defined, we prepare marketing campaigns for you to achieve those goals.
We Convert Strategy to Practice
We constantly update your LinkedIn Ads strategies in line with your current position and the data we have gathered from your implementation reports. We measure your awareness on digital channels and share the results of your current strategy with you.
LinkedIn Ads Agency
Helping B2B Companies to increase sales, conversions, reduce bounce rate, and scale up fast.
This is the most successful and widely used ad model of LinkedIn. In this model, your ad is presented to your target audience as if it’s a regular post on their LinkedIn news feed. If you use an interesting visual text you can have really effective results.
This includes promotion works on the regular updates posted by your company. Let’s say you posted an update but didn’t draw the attention you expected or you want more people to see your update. When you enter LinkedIn advertising board, you can see this update and choose this update among other posts. After choosing and targeting, you may activate your ad campaign.
- Rearrange your content on your blog, website, and channels in social media areas with the repurposed content method.
- Using video, audio, or other rich media elements in your posts makes your content visible.
- Create an emotional connection between you by sharing your stories in a way that attracts people's attention.
- In your posts, add comments to show your brand's thought leadership on trending news.
Inmail may be the most distinguishing part of LinkedIn ads. As you already know, InMail is actually a system in which you correspond with other users that you have a first level connection with. Before Premium users who are reading this article starts correcting me, I should add that you can, of course, send a certain amount of InMail to the users whom you don’t have a first level connection with, but only if you have a Premium account. But this model which delivers your messages to online users who fit your determined criteria automatically is ideally suited for activities such as organizations that you would need immediate results or vertical products/ services that you have created on a sectoral basis.
- You can encourage brand reflection by sharing blog posts, webinars, or industry trends and analysis.
- Promote product demos, tutorials, and success stories, or by advertising an upcoming webinar or event, you can try to convert potential customers into customers.
Used as an alternative to sponsored content, text ads appear on both LinkedIn’s news feed and on the upper and side sections of company and profile pages. Generally, their numbers are four ads per page. CTR (If you wonder about what this CTR is, you can find out in our Marketing Terms Wordbook) have a low percentage but with the right offering methods, it’s ROI is not beneath sponsored content. When it’s used in combination with sponsored contents, it’s quite beneficial to brand recognition and campaign efficiency.
- An effective language is very important in text ads, other than that, it gives better results if it is supported by visuals.
- Make sure to choose a profile picture instead of adding a logo or an object.
- According to LinkedIn, videos under 30 seconds saw a 200 percent increase in view rates, so keep them short and sweet.
- Design videos so they can be viewed without sound and add subtitles.
- Don't save the best for last. Viewers tune out after the first 10 seconds.
Carousel ads, which are set into motion in the third quarter of 2018, are used in order to present different segments/services at the same time. These ads integrated into LinkedIn after proving their success on Facebook and they catch the eyes of professionals who use LinkedIn more than other posts. If you have services and products that you can’t explain in only one visual, you can use carousel ads and attract the users’ attention much more quickly.
- Use 3-5 cards at the beginning and test adding more later.
- Create a carousel of content that addresses a similar theme or divide a large piece of content into carousel cards.
- Use visual storytelling to capture the interest of your target audience.
- Each carousel card description should include a CTA and a clear, direct message.
- Save brevity and be as descriptive as possible in the main headline and ad text.
- Test image layouts before publishing.
- Include a clear message and CTA in every ad.
As a LinkedIn Ads Agency How We Help You to Create LinkedIn Ads Strategy?
Why Do You Work with LinkedIn Ads Agency?
LinkedIn has been described as a B2B marketing goldmine, with 500 million business people using it regularly and studies showing that 40 million people log in there every day. Since LinkedIn is considered the go-to place for business professionals to find relevant information that can help them in their own ventures, it’s invaluable to take a special look at this social media network – especially if you work primarily in B2B.
Advertising on LinkedIn is one of the most efficient ways to connect with other B2B companies, as you can focus your ad spend on demographics to find qualified leads and those most likely to convert. Few other marketing channels allow you to reach these types of people for less than $5. You can focus on a tiny audience in a tiny region (e.g., CEOs working in the environmental industry in Atlanta), or you can sprinkle a broad message to the masses. Yet thousands of companies fail to harness the power of LinkedIn advertising because they don’t know how to make it work for them.
LinkedIn advertising doesn’t have to be a mystery or a complex puzzle you can’t solve. It can be your number one marketing tool for sales, acquisition and lead nurturing, but it needs to be managed with the right technology, expertise and care. Tell us about your goals and target customer segments, and our experienced LinkedIn advertising experts will devise a customized plan for your next advertising campaigns.
Mochatouch LinkedIn marketing company gets results. We work with both centralized organizations and multi-site franchises. Our team helps you improve your campaigns by location, time, persona, messaging, and creative. We keep you informed of the impact on your business every step of the way, so you see results from day one.
Ready to Know?
From Our Blog.
Frequently asked questions about the LinkedIn Ads agency
LinkedIn Ads can take a variety of forms. You can use sponsored content (posts), sponsored InMail, and LinkedIn text ads to reach your target audience. All advertising efforts are deployed and managed through LinkedIn Ads Manager. This gives you a single interface to control details like the budget, audience, and timeframe of an ad.
That depends on several decisions, the most important of which is your preferred bidding option. LinkedIn Advertising offers both CPC (cost per click) and CPM (cost per mile – or thousand) as options, and the prices for these can be quite different. With a CPM system, you get paid for every 1,000 impressions – meaning your ad is viewed 1,000 times. With CPC, you pay directly for each click. The cost depends on your target audience, your industry, and what your competitors are doing, but expect to pay anywhere from 50 cents to $5 per click.
More than 90% of B2B marketers think so! A huge number of B2B companies see LinkedIn Advertising as an important part of their digital marketing strategy, as it allows them to directly reach the millions of executives and other decision makers who use the service. Where else could you put your valuable content directly in front of the people who could help your business succeed the most?