Social media has completely transformed the connection and communication we have with one another. Social platforms caused their users to feel as if they are living on a different planet, no matter where they live or what they are into. Another reason for social media to be this strong is that it’s created a sense of belonging to its users. They brought their users an ability to create a digitally connected environment.
Businesses and companies have been using social media for strategic digital marketing for years now. 92% of marketing experts have said social media was important for sales and marketing activities and 80% have stated that they saw social media as a critical element for the increasing website traffic.
As a small B2C business, you may be afraid of competing with bigger companies but in some ways, small businesses can receive better results from social media marketing. Small shops have a character which is interwoven with the city or street they are in. These places can affect your way of work, meaning, they can change your approach to digital marketing. Let your geographic persona to spread from social media platforms and use it into your advantage; take your business to the highway.
One of the best ways of increasing your brand recognition, reaching your target audience and being transformed is to work with a social media star or an influencer. According to the study which has been conducted by Tapinfluence last year, collaborations with influencers brings 11x ROI when compared to traditional digital marketing efforts.
With powerful contents that have been created this way, you’ll not only benefit from the power of social media but also have a chance to understand who your target audience is and what do they like.
Target Audience Data
If you have concerns about diving deep into social media marketing, you can start with Facebook. Facebook has over 2.07 billion active users by month and 1.37 billion of this total log in into their accounts daily. And, over 5 million businesses use Facebook for advertisement. Facebook’s digital power center knows just what to do to turn your social media accounts into businesses, for business and community pages enable you to be followed efficiently. As a small business, you can turn your neighborhood friendly atmosphere to an advantage by placing location-based ads.
Users who view your Instagram page must realize that it’s a business account. Use paste colors and color pops on your posts, determine the mood which you want your Instagram page to reflect. Decorate a small section of your store in a way that reflects your brand image and create a cool studio atmosphere. Emphasize the attractive details that make your business different. Don’t forget to create #hashtags to have more interaction on your posts! Posts which have #hashtags about photography have 12,6% more interactions than others.
Remember your first classroom and the pinboards on walls of your high school’s halls? Those pinboards became a world that we bring the photos which inspire us, the countries we want to go and the memories we shared into our rooms! Do you like DIY projects and create your own inspiration? Then let’s take you to Pinterest! Pinterest is an online pinboard world that you can expertly display all your points of interests and everything you think that will inspire your followers. 93% of Pinterest users, use the site to plan their purchase and 87% them states they only bought it because they had seen it on the website!
Choose your social media platforms and set out. After a short time, you’ll know which social media platform is the most effective one for you by the customers who reach you.