What Is Corporate Identity Design And What Does It Consists Of?
Corporate identity is the whole work that is being done in order to represent the company’s stance both inside and outside of the firm and to ensure the customers to recognize the company at first glance. It also helps to establish a trustworthy image on the eye of customers since it ensures that the company seems professional. The core of these works is the “logo” image which consists of the company name and emblem. All the other visual communication materials are based on this logo.
Corporate identity is also important for improving recognition in both B2B and B2C marketing. It is almost impossible for a company to grow and be recognized without a corporate identity since it’s the most basic advertisement effort. A well designed corporate identity will be always memorable and increase marketing activities because it establishes a reputation on the eye of the customers.
Corporate identity works determine the manner of use and the quantity of everything from logos to office design, from the clothes of workers to vehicle wrapping, from letterhead to signboard and from website to package design. The manual which includes all the identity system of a corporation is called “Corporate Identity Manual”.
What Should Corporate Identity Be Like?
The primary thing to be done when constructing a corporate identity is to determine the corporation’s colors and creating a logotype by designing its logo. The logotype is the most essential part of the corporation’s identity. After it’s created, other printed materials which the corporation uses both inside and outside of the company must be also prepared in a way that is coherent with the structure of logotype. A uniquely designed corporate identity is crucial for the success and credibility of the firm. Using the already existing logos or imitating the logos of other companies means funding them. Therefore, the identity should be unique and prepared in a way that represents the firm itself.
In the process of creating a corporate identity, professionals who are experts in their fields must be hired as far as possible, for the corporate identity is not a work that can be changed over time. Any changes other than small details and last touches would be troublesome with a reversing effect. A rebuild corporate identity would introduce the firm as a new corporation and cause a loss of experience and prestige. For his reason, a detailed study should be constructed which represents the firm fully and includes its vision, mission, and experience. Corporate identity is the face and the sign of the corporation, therefore it should reflect its image in the best way possible.
The Stages of Designing Corporate Identity
At the design process, it usually takes three stages for the firm and the designers to achieve results. The first one is the process of determining which works are going to be done. The firm informs the designer about which products they want, which things will be brought to the forefront and the general qualities of the firm. The designer works on their designs by taking the firm’s requests into account and caring about being up to date.
On the second part, the designer presents their work to the firm and receives approval. Editing and other work in accordance with the firm’s suggestions can be done in this stage if needed. Lastly, the printing and distributing process would begin for the works that are agreed on.
Corporate identity includes;
The Documents That Will Be Used Inside The Corporation
- Emblem Design and Forms of Utilisation
- Logo Design Forms of Utilisation
- Technical Information; Dimensioning and Size of Usage
- Colors and Areas of Usage
- Official Documents
- Consignment Invoice
- Delivery Note
- Note of Expenses
- Receipt of Payment and Discharge
- Customs Invoice (Commercial Export Invoice)
- Account Forms (Cash Voucher, Receipt Voucher)
- Sales and Commission Vouchers
- Business Tracking Forms
- Business cards
- Letterheads With Continuation Sheets
- Company Envelopes
- Gusset Envelopes
- Turn Cards
- Invitation and Greeting Cards
- Folder (Pocket Folders)
- Fax Form
Media-Visual and Written Introduction
- Commercial and Introduction Films (Upon Request)
- Newspaper Advertisements
- Magazine Advertisements
- Press Releases
- Job Postings
Offset Printing and Advertisement
- Magazine and Publicity Bulletin
- Paper Banners
- Greeting, Appreciation and Honour Certificates
- CD Stickers or Envelopes
- Reservation Cards
- Day Planners
- Calenders, Table, and Desk Pad
- Cube Note Blocks
- Dining Placemats
- Pens and Pen sets
- Cloth Banners
- Roll up
- Dais and Back-dais
- Spider Stands
- In-house Visuals
- Building Wrapping
- Vehicle Wrapping
- Stick pins
- Cuff Links
- Outdoor Signboard
- Welcome Signboard (Behind of the Secretary )
- Direction Signboards
- Indoor Department Signboards, Door Signs
- Prizes for Success (Such as Golden Man Awards)
- Plastic Bags
- Product and price labels
- PowerPoint Presentation Visuals
- Word Letterhead (For Correspondence)
- Mail Footer
- Mail Introduction